You are doing a disservice to yourself, your new business connection and your current group of contacts. Perhaps you remember a few days later, but then, the momentum or the context of the conversation gone. Or, maybe like many people, you get distracted at the office and forget to follow through. The conversation then proceeds along the lines of “I know someone you need to talk to, I’ll send you their information when I get back to the office”.
How often do you find yourself in that moment to make a connection and then find yourself without the contact information at hand? Maybe the contact is someone you have met that offers a niche service that is not easily found. Maybe that contact is someone whose service you have used personally or professionally with which you were deeply satisfied. How often do you find yourself engaged in a conversation with someone and then thinking or saying, “I have a great contact for you”! Maybe that contact is someone in your networking group to whom you would like to refer business. An exchange of business cards is often made and then that valuable contact information remains on the card and is often filed away in a drawer or placed in a business card binder (yes, those still exist).Ī large part of building and maintaining a thriving business are the connections we make with others. In March of 2016, I posted a blog entitled Business Cards – Are You Storing Them or Using Them? I posed this question and wrote the blog because all too frequently I find that my clients are spending valuable time networking, building referral partners, and interacting with potential clients.